The AEO Blog
Research, strategies, and insights on getting your brand cited by AI answer engines.
AI Search Strategy & Research
Google AI Overviews vs ChatGPT: Different Engines, Different Tactics
Google AI Overviews pulls from Google's live index. ChatGPT pulls from a pretrained snapshot plus Bing browsing. The same content can earn citations in one and get ignored by the other. Here is how the two engines differ and how to build tactics for both.
The AEO Content Checklist: 23 Things Every Article Needs to Get Cited
The AEO Content Checklist is 23 structural moves applied to every article before publication. Run every blog post through these checks to make it extractable, citable, and ready for ChatGPT, Perplexity, Google AI Overviews, and Copilot.
How ChatGPT, Perplexity, and Google AI Overviews Choose Sources in 2026
ChatGPT, Perplexity, and Google AI Overviews each choose sources differently. ChatGPT leans on Bing's top organic results, Perplexity weights freshness and Reddit, and Google AI Overviews pull from pages already ranking. This 2026 research breakdown explains the mechanics behind each engine and the per engine playbook for getting cited.
AI Search Optimization Strategy: A 90-Day Roadmap
An AI search optimization strategy is a 90-day program with three 30-day phases: foundation, content, and authority. The full roadmap for getting cited by ChatGPT, Perplexity, Google AI Overviews, Copilot, and Gemini.
How to Get a Google Knowledge Panel for Your Business in 2026
A Google Knowledge Panel is the boxed entity card that appears on the right side of branded search results. Getting one for your business in 2026 requires entity-level signals: schema markup, Wikidata, authoritative third-party citations, and consistent identity data across the open web. This guide walks through the exact steps.
Wikidata for Brands: The Entity Authority Play Most Companies Skip
Wikidata is the entity layer AI search engines trust by default. A complete guide to adding your brand to Wikidata, the properties that actually move the needle for AI visibility, and the common mistakes that get items nominated for deletion.
The llms.txt File Explained: What It Is, Why It Matters, and How to Write One
llms.txt is a plain text markdown file at the root of your domain that gives AI models a curated map of your site, your business, and your most important pages. Learn what it is, how to write one, and where AI engines actually read it.
AI Citation Tracking Tools: How to Monitor Your Brand Across ChatGPT, Perplexity, Copilot
AI citation tracking tools monitor how often ChatGPT, Perplexity, Google AI Overviews, and Copilot cite your brand. This guide explains how the tools work, what to look for when choosing one, and how to build a tracking stack that gives you a real percentage instead of a hunch.
How Much Does AEO Cost? Pricing Frameworks for AI Visibility
AEO costs range from a few hundred dollars per month for basic optimization to five figures for enterprise programs. This guide breaks down the three pricing models, what drives cost at each maturity level, and how to evaluate ROI on AI visibility work.
The AI Visibility Audit: A 12-Point Checklist for Brand Citation Readiness
An AI visibility audit is a 12-point diagnostic that checks whether AI answer engines like ChatGPT, Perplexity, and Google AI Overviews can find, understand, and cite your brand. This checklist covers crawler access, schema markup, entity signals, content structure, and citation tracking.
How to Optimize for AI Search: A Practitioner's Framework
A six step practitioner framework for optimizing your brand for AI search engines like ChatGPT, Perplexity, and Google AI Overviews. Covers baseline audits, content structuring, entity building, technical foundations, citable assets, and measurement.
The Best AEO Tools in 2026 (Tracking, Auditing, Citation Monitoring)
The best AEO tools in 2026 for tracking AI citations, auditing AI visibility, and monitoring your brand across ChatGPT, Perplexity, Google AI Overviews, and Copilot. Covers citation trackers, AI auditing platforms, schema validators, entity monitors, and DIY methods.
Entity SEO for AI: Why Knowledge Graphs Beat Keywords in 2026
Entity SEO for AI is the practice of building your brand into a recognized node in knowledge graphs so AI answer engines like ChatGPT, Perplexity, and Google AI Overviews can identify, trust, and cite you. In 2026, entity signals beat keyword signals for AI visibility.
How Perplexity Chooses Sources (And How to Become One)
Perplexity AI selects sources based on recency, domain authority, structural clarity, and direct answer formatting. A technical deep dive into Perplexity's source selection pipeline and how to position pages for citation.
Share of AI Voice: How to Measure Your Brand's Visibility in AI Answers
SAIV is the new top of funnel metric for AI search. The formula, the benchmarks, and the step by step method to measure how often ChatGPT, Perplexity, Copilot, and Google AI Overviews cite your brand against your competitors.
How to Learn AEO: The Beginner-to-Advanced Roadmap
The complete roadmap for learning Answer Engine Optimization in 2026 — staged from beginner through advanced, with tools, resources, and self-directed projects you can start this week.
How to Track Your Brand's Citations in ChatGPT (Step-by-Step System)
A structured query library, a consistent testing cadence, and a scoring system that separates mentions from citations. The exact workflow we use — starting with ChatGPT and extending to Perplexity, Gemini, and Google AI Overviews.
The AEO Maturity Model: Where Does Your Brand Stand?
Our four pillar framework for measuring AI visibility. Score your brand across content optimization, technical foundation, entity authority, and AI formatting.
Schema Markup for AI Visibility: What Actually Matters
Which schema types drive real AI citations and which are just noise. JSON-LD examples, implementation patterns, and the entity web that connects it all.
AEO vs SEO: The 2026 Breakdown Every Marketer Needs
AEO and SEO are not the same game anymore. Here's what changed, where they still overlap, and the exact allocation framework we recommend in 2026.
How to Get Your Brand Cited by ChatGPT in 2026
The exact 7 step playbook we use at AEO Hunt to get brands mentioned, recommended, and linked by ChatGPT. Entity signals, content strategy, and technical implementation.
What We're Working On
More articles in the pipeline. Here's a preview of what's next.
How Google AI Overviews Choose Sources (And How to Be One)
What we know about how Google selects sources for AI generated answers and how to position your content.
Share of AI Voice: The New Marketing Metric
How to measure your brand's citation frequency across AI answer engines and why it matters more than you think.
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